Our Thoughts

How Not to Write a Sales Letter

Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But — and this is big — only if you...

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Your Guide to Branding Yourself as an Author

You’re an author, why do you need a “brand”? It sounds so corporate and, well, you’re not. While you may not be a multinational corporation, you do have one thing in common. You’re both selling a product, and you need a positive and engaging image to go with it. Your...

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5 Everyday Book Marketing Tips for Authors

As I often tell authors, the good news about book promotion is the same as the bad news: There’s always something more you can be doing for your book. This means that, on one hand, you always have the opportunity to reach new readers, no matter how long your book has...

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The Four Commandments of Writing Good Sentences

If you want to write a good sentence, don’t pay any attention to your grammar. I don’t mean “a sentence this like OK is.” I mean don’t automatically think you’ve written a good sentence just because it’s grammatically correct. Lots of bad sentences are grammatically...

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5 Ways Writers Can Publish their Books

Writers usually worry about the ways to get their books out there for people to purchase and read. Although a printed book is usually considered the best form of publishing, because it is easy for people to collect the material and even study overtime; however, in...

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