How Not to Write a Sales Letter

How Not to Write a Sales Letter

Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But — and this is big — only if you...
Six Qualities You Need to Be a Successful Author

Six Qualities You Need to Be a Successful Author

I’m sure it’s happened to you. You’re chatting with someone — perhaps on the bus, or at a kitchen party — and you mention you’re working on a book. Before you can even talk about the idea, they’re already responding. “Oh yeah,” they say, “I’ve got a killer idea for a...

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