There is more to becoming a successful author than just writing.
You don’t get to the top and stay there if you don’t treat your writing as a serious career. Seeing yourself as more than just an average, run-of-the-mill writer, but an author building a career makes it easier to begin to see what tools you need to position yourself as a voice in your field of writing.
Having a website is one of the best tools every author should have at his or her disposal, and here’s why:
- A website positions you as an expert in your field, with your
credibility risingas your site evolves. When an author both writes and maintains anonline presence, that author is taken seriously as it becomes obvious thatyou take your writing seriously. Your websiteis your very own billboard, announcing your talent and genius tothe world! Outside of that space, you are inundated with stiff competitionin other writers vying for the attention and pockets of your readers. But on your website, you are the Master of your Art and the Toast of everyone who clicks that url. You can blow your trumpet as loud asyou want and have people listen! You areavailable 24 hours a day, 7 days a week, 52 weeks a year. Well, not youexactly, but the website. And as long as your website is accessible, then so are you. Forget time zones here! Owning awebsite is NOT as expensive as you think it is when you weigh in all theadvantages and the reach against what you may have to spend to set itup and keep it running.
can showcaseall the other sides of you on your webpage. Are you a public speaker, a consultant or business mogul? Then, your website is the best mediumto sell your brand as an author and an expert. Oh! Be careful not tobecome ‘all things to all men’ though, as it may hamper your credibilityin some other areas. Maintaining awebsite also helps create a hub for your fans, readers, and even otherclients. People who love you and your work can get the chance to “meet” you through personal emails and even phone calls,if you so desire.
- Ever done a Google search
on yourname or your book’s title? Well, if you have a properly built and professionallymanaged website, you become easier to find online and evenbecome newsworthy. Once you make your website the best source of informationabout you, you will not only control your narrative, but overtime, will become newsworthy too. What isthe one thing every writer craves? Readership. I mean, why write if noone will read, right? Well, having a website and attracting traffic toit is a huge step in acquiring readership. It gives them access to youand vice versa. And you’ll be amazed at how much your readers can offerin value when they feel like they are a part of your writing process.
- Global reach is
another reasonyou most certainly should have a website. In a universe that has becomea global village, why restrict yourself to your locale when you canhave the whole world eating out of your palms? Are you ready to becomean internationally recognised author? Then get a website.
- Remember, with your website, you control the narrative, and I mean literally.
You canproject your brand, your books, and whatever image you desire. You cancreate a site that makes you look like the girl next door, or you canhave a ‘take on the world’ outlook. Whatever sells your books better, connects with your readers better, and keeps you on the best-sellinglist, can begin with how you portray yourself to the world throughyour website.
Your competition is doing it and getting noticed. You should too.